I'm Joe, a marketing leader with deep experience in content creation for top global brands and publishers. I help companies drive growth with breakthrough ideas and clear communications. I am skilled at building and managing content teams, and deploying technology to make brand stories more effective.
Where Do You Want to Be? Before you build, you need to clarify your objectives and create a plan to generate value. I've developed successful marketing and content plans for global CPG, B2B, and entertainment companies.
Concepts That Propel. You need strong ideas to break through the clutter. I have a proven track record of award-winning ideas (see below) that have captured the attention of consumers across numerous industries.
Engage With Clarity. With your goals and ideas firmly in place, I can help you determine what types of content will drive the greatest results for your business.
Grow the Bottom Line. I am an expert at identifying prospects, securing and nurturing partnerships, and monetizing digital services and experiences.
I have been helping companies grow market share and increase sales through content for my entire career. I have hands-on experience leading large content teams and delivering complex digital products for some of the best-known brands on the planet. In addition to my creative and strategic work, I have worked in business development and sales, so I have a perspective that's sharpened by understanding the importance of a company's bottom line. I'm based in the suburbs outside of Chicago. When I'm not working, I spend my time with family, coaching ice hockey, podcasting, and tinkering with cars and audio gear.
Best PSA for the “The Fire Escape,” VR fire safety training for the Chicago Fire Department.
Short List for the “The Fire Escape,” VR fire safety training for the Chicago Fire Department.
Alexa Skill concept “Clean/Up” won Midwest USA Championship for the inaugural Alexa Cup.
I cut my editorial teeth at Rolling Stone magazine, and have been privileged to write for many respected and legendary publications.
In addition to my web, magazine, and newspaper work, I've written marketing copy for websites, apps, banners, games, short films, radio, and animations.
